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In the concluding post of our series, we bring together all the threads we’ve explored: from the Google Effect to confirmation bias and priming. These factors often culminate in the misinterpretation of information, as we unconsciously reinforce our existing beliefs…

Continuing from our discussion on the Google Effect (read Part 1 here), part two of this three-part series delves into two powerful cognitive biases: confirmation bias and priming. These psychological tendencies shape how we interact with the vast amount of…

In an era where the internet is at our fingertips, the concept of the “impartial juror” is increasingly complex. The courtroom is, traditionally, a place where impartiality reigns and decisions are made based on the evidence presented within its four…

First impressions are formed in the blink of an eye—quite literally. Research by Princeton psychologists Janine Willis and Alexander Todorov (2006) found that it takes just a tenth of a second for people to form an impression during their first…

In the realm of legal battles, strategy is everything. However, when Disney recently attempted to dismiss a wrongful death lawsuit by leveraging a Disney+ subscription agreement, they ventured into a territory where legal acumen met public relations disaster. This case…

The recent verdict in the NFL ‘Sunday Ticket’ antitrust case, where the jury awarded $4.7 billion in damages, underscores the critical need to understand modern jury psychology. This week’s post explores how psychological reactance, evolving attitudes towards authority, and the…

In the courtroom, trial lawyers face the formidable task of persuading a jury. While facts and evidence are paramount, the power of storytelling should not be underestimated. Effective storytelling can transform a series of dry facts into an engrossing narrative…

In the legal world, crafting a compelling legal argument is an art. Lawyers meticulously analyze statutes, precedents, and legal principles to build their cases. However, an often overlooked yet crucial aspect is how these arguments are perceived by the public….

In today’s world, misperceptions are the norm rather than the exception. When asked about the yearly rate of deaths from extreme weather over the last 100 years, only 10% of Americans answer correctly (i.e., the yearly death rate from extreme…

There are a multitude of reasons a case is won or an argument is believable, and while no one likes to admit it, one of the largest is the jury’s (and judge’s) perception of the attorney. At our core –…