PreTrial Public Communications
With the understanding that almost all jurors are swayed in some way by media coverage or general beliefs leading up to a trial, what a client says or fails to say can be vital in building a strong foundation for your case. We partner with a sister agency to determine any public relations needs – from a general statement to a press release or media briefing.
Statement Drafts
Using our knowledge of your jury and legal strategy, we craft compelling and persuasive opening and closing statements. We leverage our psychological understanding and expert communication skills to distill complex legal issues into a clear, persuasive narrative that captivates the jury from the very beginning, setting the stage for successful litigation. Our meticulously crafted statements are designed to engage, inform, and resonate with jurors, bookending your case presentation.
Develop Impactful Visuals
Throughout our engagement, we work to create easy-to-understand and impactful visuals. These visuals can include timelines, accident recreations, diagrams, graphs/charts, interactive displays, etc. We also consult with other expert witnesses, such as forensic accountants, to ensure that the trial materials have proper flow, are readily understood, and utilize best psychological practices.
Outline Order of Argument
Based on the overall legal strategy, the duration of trial, and other case materials, we guide your team through discussions and planning around the sequencing of witnesses through our Witness Sequencing Process. Major points are woven into the planning to ensure you can deliver on every point. Additional planning on cross-examinations is also included.
Theme and Narrative Design
Development of case themes early in the case are crucial to direct research, witness planning, and narrative design throughout the case. The clarity of a theme can be throughout the discovery and deposition process, in court hearings, and at trial. A clear theme based on market research can make or break a narrative.
Communication Tactics
Leveraging our deep expertise in psychology and extensive research, we meticulously choose words and phrases to use and avoid while employing strategic metaphors to enhance jury comprehension. Our language strategy is designed not only to captivate but also to leave a lasting impression, ensuring your case is presented with the utmost clarity and impact.
Presentation Coaching
Based on our research into the essence of compelling presentations, we can provide coaching to you on crafting narratives that strike the perfect balance between memorability and factual precision. We impart invaluable insights, transforming your presentation skills to captivate audiences and leave a lasting imprint. Elevate your communication prowess with our expertise, ensuring your message resonates long after the presentation concludes.
Post-Trial Strategy and Messaging Refinement
With many cases prepping for appeal or having similar cases in other jurisdictions, post-trial work can help course correct from lessons learned. For cases that have a defined conclusion, post-trial retrospectives can provide insights on what went well and what could be improved to grow your team’s abilities for future cases.
