You’ve prepped for your big case and know how jurors will respond, right? Wrong.
If you've yet to explore key psychological principles, the results could be drastically off-base.
In this webinar, Intermark Legal CEO, Jake McKenzie shared how successful litigators can apply psychological tactics to effectively communicate and influence human behavior. We'll also review key cognitive biases among jurors and show how savvy litigators can leverage behavioral science to win cases, including:
- Commitment Principle
- Law of Least Effort
- Anchoring Effect
- Confirmation Bias
...and more.
We explored the psychology of how juries make decisions because the power to select ~ and ultimately persuade ~ the right jury is unlocked by understanding the complexities of the human mind.
